- Develop Digital and Social Media Plan to promote Music / Artist for new song release by utilizing paid / owned / earned media channels.
- Implement and optimize plan as set
- Drive asset utilization and promote in all online channels.
- Create strategies to promote Music / Artist to create the impact in the market.
- Supervise and coach team to operate all plans effectively with efficiency.
- Develop, implement and manage our social media strategy
- Define most important social media KPIs
- Manage and oversee social media content
- Stay up to date with latest social media best practices and technologies
- Use social media marketing tools such as Buffer
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Bachelor or Master in Marketing or related filed, oversea educated is a plus
- Minimum 5 years’ experience in Digital Marketing Communication
- Strong knowledge in Marketing Communication strategy
- Experience from Entertainment industry or digital agencies is highly desirable
- Good command in English