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VP - ACQUISITION MANAGER (CREDIT CARD)

MAY 9, 2012
BANGKOK Reference : -
180 - 200K anchitta@kticonsultants.com







DETAILS

 Role and Responsibilities:
  • Initiate and develop marketing acquisition program with execution plan to achieve the number of account target and business volume
  • Initiative and implement partnership program by exploring new business opportunities with partners for acquisition
  • Coordinate with related parties for acquisition marketing campaign development eq.CRM,Risk,NA,CS,Telesales, Printing house, etc.
  • Prepare post launch analysis of acquisition and partnership program to evaluate effectiveness of marketing campaigns
  • Create marketing campaign to base on segmentation as well as explore new initiatives to acquire new customers
  • Prepare and manage the budget of acquisition program to achieve business target on new accounts and volume

To qualify, individuals must possess;

  • Bachelor or Master Degree in Business Related Field
  • At least 2-5 years experience in marketing related area of customer financial business especially in marketing acquisition area
  • Highly analytical skills with detail-oriented to identify key driver for marketing program development and improvement
  • Strong teamwork with able to work well with others
  • High Energetic, Accountability, Self Motivated and Result-Oriented
  • Good communication, Presentation, Interpersonal and Negotiation skill
  • Computer Literacy and English Proficiency

?         Be able to work under pressure and limited time frame