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INSIGHTS MANAGER

FEBRUARY 7, 2012
BANGKOK, THAILAND Reference : V1111
70K - 90K anchitta@kticonsultants.com







DETAILS

Role and Responsibilities :

  • ?         Reporting directly to Consumer Insights Manager
  • ?      Expert on tracking studies, retail audit, consumer panel and brand image tracking that can provide intensive data analysis on tracking studies
  • ?         Provide in –depth understanding from tracking studies and identify insights to direct and support business decisions
  • ?         Support brand teams in the development of strategic plans and annual portioning plan
  • ?         Brand audit from tracking data to identify brand movement, strength and weakness
  • ?         Provides local category and brand performance measurement and competitor review
  • ?         Assesses and diagnoses issues with category/brand performance and recommends actions
  • ?         Knowledge on basic customized market research methodology e.g. qualitative, CPT, concept test
  • ?         Monitor research spending for assigned businesses, ensuring resources are allocating against priority initiatives and maintaining a good relationship with external suppliers/agencies
  • ?         Continuously improve and optimize agencies’ capability to deliver first class insights
  • ?         Develop strong partnerships with research agencies ensuring the research process delivers against the business objectives. Develop relationships where viewed as a “trusted advisor” who helps guide the organization in marking better decision
  • ?         Cross functional working with TMK, Sales and Finance
  • ?         Solid ability to influence decisions of bran d teams/ management with strategic recommendations.