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12 NOV 2011
BANGKOK, THAILAND Reference : V1092
100K - 120K



Marketing Acquisition Leader (AVP - VP Level) required for one of our clients a leading bank to be based in Bangkok,Thailand

Roles and Responsibilities:

  • Initiate & develop marketing acquisition strategy with execution plan to achieve the number of account target & business volume for both direct to consumer & direct to business channels including BAY, dealers and others

  • Initiate & develop business relationship with retailers/partners to support and/or explore the acquisition program of First Choice products

  • Work closely related parties for marketing acquisition campaign development & underwriting refinement eg. BAY, CRM, Risk, NA, Sales, CS, etc.

  • Analyze acquisition performance with various aspects to evaluate effectiveness of marketing campaign for increasing acquisition performance

  • Explore new product initiatives or new acquisition methodology to acquire new customers

  • Prepare & manage the budget of acquisition team to achieve business target on new accounts & volume within the specified budget.

Skills and Requirements:

  • Bachelor or Master Degree in Business related field

  • At least 7-9 years experience in marketing related area of consumer financial business especially in marketing acquisition partnership & relationship development.

  • Experience in credit card business will be an advantage

  • Highly analytical skills with detail-oriented to identify key driver for marketing program development & improvement
    Strong teamwork with able to work well with others

  • High energetic, accountability, self-motivated & result-oriented.

  • Good communication, presentation, interpersonal & negotiation skill

  • Computer Literacy & English proficiency

  • Be able to work under pressure / limited time frame