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HEAD OF ONLINE – FMCG

18 Mar 2018
Bangkok Reference : v1565
400 - 500K v1565@kticonsultants.com







DETAILS

Responsibilities:

  • Develop a strategic and execution plan for company Online business as well as implement the marketing strategies and operation management for online.
  • Develop a strategy in order to increase a number of new users as well as increase the engagement and returns rate of the users.
  • Manage trade marketing budget and ensure that it has been used efficiently and effectively.
  • Managing marketing and sales in matters of brand strategies, customer online marketing, channel strategies, and consumer promotion plan.
  • Manage internal flow of processes of promotion plan, implementation and evaluation.
  • Working closely with the Merchandising team to sort the potential product
  • Keep other relevant departments updated about latest market situation i.e. market share, key account share, and competitors activities, etc.
  • Conduct marketing study and market share evaluation to improve the marketing share and overcome the competition in the market
  • Measurement is constant against customer and activity objectives
  • Manage team/direct report capability building and coaching.

 

Qualifications:

  • Bachelor’s Degree or higher in Business Administration or any related filed, oversea educated is a plus
  • Minimum 15 years’ experience, background from online/ecommerce business is highly desirable
  • Experience from MNC will definitely be an advantage
  • Strong analytical skill, strategic thinking with big picture view.
  • Good communication and presentation skill.
  • Strong leadership skills
  • Fluent English