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GENERAL MANAGER – ONLINE BUSINESS

12 Oct 2017
Bangkok Reference : v1532
320 - 380K v1532@kticonsultants.com







DETAILS

Responsibilities:

  • Responsible for overall online business unit in Thailand
  • Develop, plan and implement the marketing strategies and operation management for e-commerce/Market place platform
  • Develop a strategy in order to increase a number of new users as well as increase the engagement and returns rate of the users.
  • Manage trade marketing budget and ensure that it has been used efficiently and effectively.
  • Managing marketing and sales in matters of brand strategies, customer online marketing, channel strategies, and consumer promotion plan.
  • Manage internal flow of processes of promotion plan, implementation and evaluation.
  • Working closely with the Merchandising team to sort the potential product for the platform
  • Keep other relevant departments updated about latest market situation i.e. market share, key account share, and competitors activities, etc.
  • Conduct marketing study and market share evaluation to improve the marketing share and overcome the competition in the market
  • Measurement is constant against customer and activity objectives
  • Manage team/direct report capability building and coaching.

Qualifications:

  • Bachelor’s Degree or higher in Business Administration or any related filed, oversea educated is a plus
  • Minimum 10 years work experiences in Retails business
  • Experience with Online/Ecommerce company is highly desirable
  • Experience from Management consulting firm will definitely be an advantag
  • Good knowledge of Omni Channel 
  • Strong analytical skill, strategic thinking with big picture view.
  • Good communication and presentation skill.
  • Strong leadership skills
  • Fluent English