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MERCHANDISING AND MARKETING MANAGER

20 Jan 2016
BANGKOK Reference : V1365
50 - 80K V1365@kticonsultants.com







DETAILS

Role Purpose:

  • Plan, develop and direct marketing efforts for a particular brand or product
  • Create strategies to take advantage of market opportunities
  • Conceptualize strategic initiatives and implement details of a campaign
  • Execute strategies with cross-functional teams
  • Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
  • Supervise brand content
  • Manage access to brand assets
  • Develop brand standards and usage guidelines
  • Assist integration of campaigns with brand consistency
  • Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
  • Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products
  • Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding
  • Write reports, specifications and creative briefs

 

Qualifications:

  • Bachelor degree of Business Administration or related field
  • Minimum of 5 years of experience as Merchandising manager / Buyer/ Brand Manager
  • Prove ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Drive for results and leaderships skills
  • Excellent understanding of the full marketing mix
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
  • Up-to-date with latest trends and marketing best practices
  • Excellent command of the English language