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15 MAY 2013
BANGKOK Reference : v1117
180 - 250K


Key responsibilities:

  • Responsible for the strategic development and executions of Marketing for the Brand
  • Define long terms marketing strategy and programs for the Thailand and neighbor countries, integrating strong consumer understanding and affiliate key business drivers.
  • Leads the functional Marketing teams in Thailand including digital/online, merchandising, CRM, promotions, and events in all aspects of regional marketing and business development.
  • Identify new consumer insights and trends to enable the Brand to deliver new innovation and highly competitive products.
  • Maintain awareness of customer needs, business development and competitive activities to ensure that marketing plan reflect local market reality and take advantage of all opportunities
  • Plan and maintain PR & marketing budgets to meet the Group’s financial objective
  • Analyze sales records to investigate market tends and other relevant markets development.
  • Organize and coordinate PR, advertising and promotional activities to achieve the company’s volume and revenue targets.
  • Creating literature, interaction with media, PR and research agencies 

  • Degree in Marketing, Business Administration or equivalent
  • Minimum 10 years’ relevant working experience from Retail background or Quick Service Restaurant will be a definite advantage Experience in doing marketing for the business that has over 50 retail stores
  • Experienced in different aspects of marketing, advertising, products and promotion areas from advertising agencies, premium agencies or Broadcasting
  • Good understanding of marketing implementation and communication techniques
  • Strong business acumen and commercial sense
  • Good project management, communications and interpersonal skills
  • Work independently and high degree of self-motivation and people management skills
  • Have a creative and analytical mind to evaluate alternatives and make sound decisions
  • Possess strong spoken and written English

If you would like to apply for this role, please send your updated resume along with your current and expected package to quoting the Job Reference V1117 Your interest will be treated in strict confidence and only shortlisted candidates will be notified